Broadcast & Media — Lusail, Qatar
FADAAT
The building hosts a new design merged between light and hard — a modern metallic light grid that quickly circulates the message and the news. Symbolic walls create a hard structure enclosing diversified programs, surrounding the volume to absorb the media storm and optimizing the connections between broadcasting and production teams and management.
The façade is layered with metal brise-soleil on a sophisticated pattern — a fairly standard geometry module rotated and flipped into a complex visual that provides maximum shading while defining the project's aesthetic. At night, the façades become a three-dimensional television: pixelated faces lit by red, green and blue LEDs capable of broadcasting the news visually through the building's own skin.
To reach a larger, worldwide audience — building relevant communication channels across traditional and digital media, and developing services that elevate media production to advanced levels of professionalism.
Final selected massing — angular roof planes shading the studio and production volumes.
Early concept study — "a shooting and flying sail, like the news."
Ground floor plan — Studios A–D, edit suites, gallery and 2,500 m² broadcast stage.